Destination and Community Enhancement Strategy


With the continued success of Amelia Island's tourism industry and the ongoing growth and opportunity in Nassau County, the Amelia Island Tourist Development Council (AITDC) embarked on a Countywide Destination and Community Enhancement  Strategy (the Strategy) on behalf of the Nassau County Board of County Commissioners. This exciting and highly anticipated process began in early 2022 when the AITDC supported the engagement with JLL Global Tourism  & Destination Advisory Practice (JLL) to facilitate this strategic planning process. 

The Strategy was approved by the Board of County Commissioners at their regular meeting held on Monday, September 11, 2023. 

The Strategy was designed to promote sustainability of the destination, while ensuring a balance between visitor management and the life for residents. 

As we all recognize, tourism has been an increasingly important part of Nassau County's economy for the past several decades. Visitor spending not only creates jobs countywide, it also increase experiential options for residents and visitors alike. 

We have an opportunity to expand the benefits of a sustainable tourism economy to residents, community organizations, and small businesses across the county.

To view the Strategy, please click here.